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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Audi to be honored at Goodwood

Audi celebrates its 100th anniversary this year, and it's taking the party to this summer's Goodwood Festival of Speed. The German automaker is making big plans to celebrate its centennial this July at the Goodwood House in England, where it will be the featured marque. Audi says Jacky Ickx and Allan McNish will be there to drive.

Making famous friends at the Petersen museum

Celebrities, they're just like us! And aside from the public adulation and fame, plus our sneaking suspicion that the 12 or so really well-known car guys can actually afford their lavish hand-picked choices without so much as entering a PIN or presenting a letter of credit, celebrities bicker and fret over the cars with which they'd fill their dream garages. Difference is, when they fill their dream garages, people pay attention.