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Detroit Electric reboots for Shanghai auto show

The Detroit Electric name is being revived in the Motor City. The company says it will reveal its first electric sports car -- based on the Lotus Elise -- at the Shanghai Motor Show in April, and begin selling in limited markets by August. That's a lofty goal for a company that just hit our radar on Tuesday morning.

Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Part-worn tyre sales under the microscope again

SALES of part-worn tyres are about to hit the agenda again following a study from charity TyreSafe that found 98% of potentially dangerous part-worn tyres were being sold illegally. As a result the organisation has stepped up to take part in the forthcoming Trading Standards conference at the end of June, after a successful trial last year. Running for three days from 30th June at the Harrogate International Centre, the event is the biggest gathering of trading standards officers and enforcement professionals in the UK.