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Toyota goes on offensive, seeks 100 percent owner response to recall notice

Toyota Motor Corp., spurred by criticism that previous recalls failed to prompt enough owners to seek fixes, hopes to distribute mailings this week to the 2.3 million owners targeted in a January recall. Toyota says it will be vigilant in reaching each of the affected customers and hopes to have all repairs done within 90 days. The goal was outlined today as the automaker detailed its strategy for eliminating the possibility of unintended acceleration in the eight Toyota-brand models that were the focus of a Jan.

News watch May 2011: today's auto industry news

Come to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hourTuesday 31 May 2011 • Canada will look to sell their 1.7% share in Chrysler to Fiat, but will be biding their time to see what the US goervment obtain for their own share first.  (autonews.com)• Nissan's St Petersburg, Russia assembly plant will shut down for five days due to lack of engines. The plant, which builds the X-Trail, Murano and Teana midsize saloon models, receives its engines from Japan.

Acura shifts focus to sensible Gen Y shoppers

Honda is ready to begin the makeover of its Acura premium brand this spring, and the timing could hardly be better. In addition to the new ILX small sedan and redesigned RDX compact crossover coming in spring, a tease of the redesigned RL flagship due this fall will be shown at the New York auto show in April. Then, the volume leading TL sedan and MDX mid-sized crossover are slated for 2013 redesigns.