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Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.

Vauxhall Adam (& Opel Adam): GM’s new ‘MINI’ in Europe

It's the Vauxhall Adam - name after Adam Opel GM’s MINI rivalling new small car for Europe will be the Vauxhall Adam, an odd name to celebrate the founder of Opel. It’s been known as the Opel ‘Junior’ (and, of course, Vauxhall ‘Junior’ for the UK) as it’s been blatting round roads camouflaged with swirly paint and bolt-on panels. But now it has a name, and the name is Adam (we also got the Adam ‘writing’ out its own name on the roads of Frankfurt in a rather odd introduction to the new ‘Mini’ car – video below).

Volkswagen L1 concept

Volkswagen chose the Frankfurt motor show to unveil the revolutionary L1 Concept - a diesel-electric hybrid vehicle constructed from aluminum and carbon fiber.  Weighing 380kg, the L1 can seat two occupants in tandem. They enter through a side-hinging, electrically operated canopy which maximizes aerodynamic efficiency. It has a Cd figure of just 0.195.