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Report: Interior Motives China Conference 2009 - Day 1

Interior Motives returned once more to the exciting city of Shanghai for its second China design conference, themed ‘China: Changing the landscape of car design'. Held straight after the first Shanghai auto show press day - a day topped off by the Car Design Night, attended by some 300 or so designers - this two-day event saw 27 of the world's foremost car design experts and nearly 250 delegates gather together to debate the future of Chinese car design. Session 1 - Harnessing design awareness Tony Williams, UK design director of China's biggest carmaker, SAIC, kicked off the session by explaining how trend research was finding more savvy and confident Chinese consumers who want their character reflected in the products they buy and "cars they want rather than just need".

BMW brings Art Car Exhibition to life

Since 1975 BMW has had a strong connection with renowned artists from around the world. The famous Art Car series has, to date, seen 17 cars transformed from generic racers into unique, moving canvases. For the first time, an extensive virtual tour documenting the history of the cars and their creators has been produced. Each car has an extensive back catalogue of images and a short film, which serve to show the variety of the ‘works of art on wheels'.

Ford builds it, you test it

Only a select few usually get the opportunity to test out upcoming vehicles. Ford is bucking that trend by allowing customers to sign up at BuiltToughTest.com, and get the chance to explain how they would put the aluminum reinforced 2015 Ford F-150 to the test. Product development does extensive testing to the extremes, going as far as disguising the F-150 and running it through the 2013 Baja 1000.