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Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.

Stillen contest calls for production SEMA Scion FR-S bodykit designs

Tuning company Stillen has launched a competition to design a bodykit for the Scion FR-S to be put into production. As well as having their design made, the winner also win entry to the Specialty Equipment Marketing Association (SEMA) Show and be put up during the show for two days in Las Vegas, where the car will be displayed The contest calls for designers to submit renders of a lip/body kit consisting of a front lip spoiler, side rockers and rear valances by downloading the design templates from the contest website and submitting their own designs by email along with name and contact information. The Stillen design team will choose the top five designs three days after the submission deadline and upload them to its Facebook page, with the winner chosen by the public on Facebook after two weeks of voting.

Kia Naimo concept at the Seoul auto show explores an electric-powered city car

Kia continues to explore its electric-car capabilities with the Naimo small-car concept, unveiled on Thursday at the Seoul motor show. The boxy, four-seat Naimo fits into the B-size class, which includes cars such as the Honda Fit, the Toyota Yaris, the Ford Fiesta and the Chevrolet Sonic. The Naimo is 153.2 inches long and has a wheelbase of 104.2 inches.