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Interior Motives China Conference to explore new design directions
Thu, 15 Apr 2010Chinese consumers are driving new design directions, and CDN's Interior Motives China Conference in Beijing next week is set to explore how. Titled ‘New brands and the search for a design identity', the conference features an impressive speaker line-up that blends the international (Chris Bangle and VW's Wolfgang Muller Pietralla) with the regional (GM PATAC's Friedhelm Engler, Ford China's Chelsia Lau and PSA-Peugeot/Citroën China's Robert Walker), with the domestic (Shan Wei of the Beijing Automotive Technical Center (BATC), and Ken Ma of SAIC). The annual conference is the third in China to be hosted by CDN's magazine Interior Motives, and will be held on Wednesday 21 April, and Thursday 22 April, just in advance of the opening of Auto China 2010 in Beijing on Friday (23 April).
Study proves men prefer cars to women
Thu, 28 Nov 2013MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.
SEAT confirms it will launch its first SUV in 2016
Wed, 26 Mar 2014SEAT The Spanish carmaker SEAT today confirmed it will launch its first SUV in two years' time. Likely to be inspired by the IBX concept car, the new SEAT 4x4 will share technology with Volkswagen's compact SUV range. Little has been announced about the launch of SEAT's SUV, but the company has shown a clutch of concept cars over the past decade, including the IBX (above) and the Tribu (below).