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2012 Porsche Boxster S on video
Sat, 14 Jan 20122012 Porsche Boxster S Video Just a few days after the reveal of the 2012 / 2013 Porsche Boxster and Porsche Boxster S, we get the first video of the Boxster S. It’s a little unfair, but the Porsche Boxster gets tarred as the Porsche for the man (or woman) who can’t afford the real thing – a Porsche 911. But that is unfair, as the Boxster is a very good car.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
GM's Lutz to retire May 1
Wed, 03 Mar 2010General Motors Vice Chairman Bob Lutz plans to retire from the automaker effective May 1, according to a statement released by GM on Wednesday. Lutz, 78, had been serving as a senior adviser to GM Chairman and CEO Ed Whitacre after shelving retirement plans to take charge of the automaker's marketing after it emerged from bankruptcy in July 2009. An outspoken executive who both challenged global warming and championed GM's all-electric Volt, Lutz is credited with revitalizing GM's product development efforts after being hired by former GM CEO Rick Wagoner in 2001.