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Budget Mitsubishi Lancer 1.5 SE introduced

Mitsubishi has released the Mitsubishi Lancer 1.5 SE 4 door saloon as an entry-level, budget model. The Lancer 1.5 SE has quite a reasonable spec for the price. Included are metallic paint, 16″ alloys, Bluetooth, AirCon, front fogs, a bunch of airbags and iPod connection.

Partnership Premium 2030 - Part 3

The third video in a five-part mini-series documenting the Peugeot Premium 2030 project students at Strate College in Paris, France, have been working on has now been released. While the first video presented the projects envisaged by the 10 student teams following the initial brief supplied by Peugeot and the second episode brought us into the sketching phase undertaken by the 30 students, this third video outlines the different scenarios illustrated by each student group and takes into account social objectives, space constraints and environmental issues that will influence consumers of the future. Punctuated by interview segments with Peugeot's head of interiors, Amko Leenarts, this episode brings further insight into the 2D development phase and the initial presentation stage, where students explain the inspiration behind their projects and their vision for the future premium Peugeot of 2030.

Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.