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Chevrolet touts Corvette 427 convertible with race driver Tommy Milner

The 2013 Chevrolet Corvette 427 convertible doesn't need any hype--the 505-hp V8, a 0-to-60-mph time of 3.8 seconds and a top speed in excess of 190 mph make a strong statement. Nonetheless, Chevrolet has enlisted the help of Corvette Racing driver Tommy Milner in a trio of 90-second videos to tout the 427 convertible. In our favorite, Milner talks about the car's aerodynamics, including the optional carbon-fiber splitter, that help keep the car glued to the ground for better control.

Lamborgini Jota (or nota Jota) Tease 5

Lamborghini Paris 2010 Tease 5 Normally, we’d have given up now out of sheer boredom. But sometimes you go past the point when you should have said ‘Can’t be arsed’ and you get to the point where you might as well carry on. That’s where we’re at with the Lamborghini Jota / NotaJota tease which has been going on for months.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.