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Hyundai rules out separate premium brand

Hyundai Motor Co. has ruled out spinning off the Genesis or Equus nameplates to create an independent premium brand along the lines of Lexus or Infiniti, partly because of the enormous cost involved and possible image damage to sibling nameplates. "There are no plans for Hyundai to make a separate brand," Vice Chairman Shin Jong-Woon said in an interview Friday at the carmaker's headquarters in Seoul, South Korea.

Subaru SHARC wins LA Design Challenge [w/video]

Subaru's SHARC (Subaru Highway Automated Response Concept) has been named the winner of the 2012 LA Design Challenge. The judges chose the futuristic drone as the best embodiment of the 'Highway Patrol Vehicle 2025' with the judges declaring that the studio captured "the vision of Design Challenge theme by combining functionality and problem-solving technology around a dynamic and plausible story" from a choice of designs from six other automotive design studios. Studios from BMW DesignWorksUSA, General Motors, Honda North America, Honda Japan, Mercedes-Benz submitted concepts that would create a highway patrol vehicle for 2025 that tackled the ‘protect and serve' aspect while considering emissions, population growth and transportation infrastructure.

College Exhibition: Elisava Design Degree Show 2006

Students from the Transportation Design Masters program at Spain's Elisava School of Design presented their work October 24th in the 2006 Degree Show entitled 'Mobility Techniques'. The Elisava Masters course in Transport Vehicle Design started seven years ago with the aim of providing new proposals for future transport through research and development of creative and innovative transport concepts. The course is taught in Barcelona, a worldwide reference for culture and design.