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Saab PhoeniX: Saab give good Concept

Saab PhoeniX Concept Saab always did do good concepts. And they’ve delved in to their past for a bit of inspiration for the Saab PhoeniX Concept. Even if  that history was only five years ago, and the Saab Aero X Concept.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

Mazda previews the next 2 with the Hazumi concept

Mazda's Hazumi concept looks like a ferocious little rodent, an aggressive lil' gumball of a mini car that's set to replace the Mazda2. Imagine the drooping snout of the Mazda3 (not a "Droopsnoot," mind you) on a car far shorter than that. Imagine the same character lines, the same upward kink over the rear wheel, the same haunches as the 3 and the 6.