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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Range Rover Hybrid: the ‘most-tested’ Land Rover ever

Land Rover has worked so hard to make sure the Range Rover Hybrid performs in a near-seamless way, the prototypes have been driven for longer than any other Land Rover prototype – ever. This tough trials included the huge Range Rover Silk Trail that MSN Cars took part in recently – and even the press fleet launch cars now being driven in Strasburg are actually prototypes that Land Rover continues to monitor closely. Range Rover Silk Trail adventure Range Rover Hybrid prototype review (2013) In all, around 100 Range Rover Hybrids have been built for engineers to tirelessly assess.

Kia Ex_Cee'd Cabrio Concept (2007): first official pictures

By Tim Pollard First Official Pictures 23 February 2007 09:40 Kia Ex_Cee'd Cabrio Concept: the lowdown The Koreans' ambitious growth plans show no signs of slowing down; last week, Kia unveiled the Cee'd estate production car - today, it slides the covers off a soft-top version of the same model. Dubbed, somewhat cornily, the Ex_Cee'd Cabrio, the convertible will be shown officially at the Geneva Motor Show in early March. And don't laugh at the back - it was designed by Peter Schreyer, formerly head of Audi design and now boss of the Koreans' studio.