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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Ford to lower fuel economy rating on C-Max hybrid

Ford Motor Co. will reduce the stated fuel-economy rating of its C-Max Hybrid car -- a rare and potentially costly move that Ford spent months feverishly working to avoid. A Ford source with knowledge of the plan confirmed the company will announce the move on Friday.

New Toyota Aygo looks appealing: Geneva Motor Show

The new Toyota Aygo (pictured) looks an appealing City Car The final part of the PSA/Toyota City Car trilogy has been revealed in Geneva with the arrival of the new Toyota Aygo – and it looks the most convincing of the three. Toyota seem to have hit exactly the right note with the new Aygo’s look, which looks fun, funky and appealing with plenty of options to customise the already appealing looks. The dramatic X-Theme going on at the front sets the Aygo apart from the C1 and 108 and the pagoda-style profile, rear spoiler and window graphic that extends in to the rear light clusters make the Aygo look bigger and bolder than it is.