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News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).

June sales get a pick-me-up from pickups

If there's a bright spot in June's tepid light-vehicle sales, it came from an unlikely segment. After slumping for several years as the economy tanked and gas prices spiked, pickup demand is rising faster than the overall sales gains of most automakers--serving as a pillar once again during the industry's fledgling recovery. And most of the buyers returning to showrooms are pickup enthusiasts, automakers say.

Porsche 911 Safari SUV Crossover heading for Beijing Motor Show

Porsche 911 Safari SUV Crossover heading for Beijing Motor Show Porsche anoraks bemoaned the arrival of the Porsche Cayenne SUV as a sacrilege, but its overwhelming success has allowed Porsche to garner huge profits and plough a chunk of those in to keeping the iconic 911 relevant, appealing and cutting-edge. It’s also allowed Porsche to take the Audi Q5 and turn it in to what appears to be a hugely capable and appealing baby Cayenne in the guise of the new Porsche Macan, but it seems Porsche is planning another SUV step with a model that really does seem a  step too far – a Porsche 911 SUV. Auto Bild’s Motor Revue is reporting that a Porsche 911 Safarai is heading for the Beijing Motor Show in April 2014 sporting bigger wheels and tyres and a raised suspension to deliver a 911 Crossover.