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One Lap of the Web: Living-room Lambos, a zombie Cayenne and the curse of Merkur

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- The rich really are different than you and me ...

Hyundai lures Toyota's Michael O'Brien to head U.S. product planning

Hyundai named Michael O'Brien vice president of product and corporate planning--an influential position that has been vacant since John Krafcik became CEO in late 2008, the company announced on Tuesday. O'Brien, 55, spent the last 14 years at Toyota Motor Corp.'s U.S. sales division as a manager within the corporate planning division.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.