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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Enthusiast 3D prints an Aston Martin DB4

New Zealand enthusiast Ivan Sentch is in the process of 3D printing a 1961 Aston Martin DB4. Engadget reports that he bought a $499 Solidoodle 3D printer and has been working on this project since December 2012. Using a Nissan Skyline as a donor car, he'll make a fiberglass mold of the print and hopefully transform this thing into a drivable, street-legal car for a fraction of the cost of an authentic DB4.

Jaguar F-Type R Coupe unveiled!

When Ian Callum speaks design, it doesn't feel entirely like he's speaking from a teleprompter, listlessly reading from a speech carefully combed over and picked apart by public relations professionals. No, Callum -- 59, and broadly Scottish -- speaks like an old, tenured college professor, a living institution at an institution, as if he's trying to inspire a troubled student. "Cmon," he seems to tell us, "this is how it's done." For Callum, the F-Type Coupe has been an "emotional journey" since he started 15 years ago at Jaguar.