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Coys To Auction Aston Martin Linked To Bond Author Ian Fleming

A 1954 Aston Martin DB 2/4, considered by many to be the inspiration for James Bond’s original Aston Martin in Ian Fleming’s novel Goldfinger, is to be auctioned by international auctioneers Coys this Saturday 12th July at Blenheim Palace. Not only was the DB 2/4 potentially the catalyst for Fleming’s characterisation of the famous fictional spy, but this particular car boasts an equally intriguing history. This Aston Martin, a DB 2/4 Mk I Vantage, was owned by Phillip Ingram Cunliffe-Lister, whose father was Lord Swinton, a close confidant of Winston Churchill, head of MI5 and the Security Executive during WWII, and Ian Fleming’s boss.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Concept Car of the Week: Abarth 2000 (1969)

In 1969, a few years before it was sold to Fiat, Abarth and Pininfarina worked together to develop an attractive sports car prototype. Simply called Abarth 2000 after the displacement of its engine, this red beauty features a sleek wedge silhouette with a roof only 970mm from the ground. The bonnet connects with the pillarless wraparound windscreen for 180-degree vision.