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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Aston Martin V12 Zagato confirmed for limited production

Aston Martin V12 Zagato confirmed for production It didn’t take a genius to work out that the Aston Martin V12 Zagato would not just be incarnated as the Zig and Zag cars for the Nurburgring, but as a proper production car. Not a production car in the true sense, but a limited edition car much like the Aston Martin Zagato’s gone by. In fact we reported some time ago that we expected the V12 Zagato to start a limited production run of either 89 or 99 cars as soon as the Aston Martin One-77 ends production, and that the target price would be in the £300-350k range.

Bentley Sports Car Concept at Paris 2012

It appears Bentley are planning to reveal a new sports car concept at the 2012 Paris Motor Show, perhaps as a pointer to a new, sportier, model. Bentley has a great motorsport history, but its current crop of cars – even the new Continental GT Speed – are heavy grand tourers rather than sports cars. But with Bentley looking for new directions in a bid to up its annual sales to 15,000, they are looking at new directions to build sales, one of which is the Bentley SUV.