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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Win 'epic family playdate' from Hyundai

To promote the new seven-passenger Santa Fe, Pinterest campaign in which consumers can "pin" their way to winning an "epic" family playdate -- similar to the one featured in its register online and then create a Pinterest board titled, "Hyundai's epic playdate weekend," within their personal Pinterest account. Next they need to pin their favorite picture from the Hyundai Santa Fe board. Lastly, contestants are asked to pin at least four pics of their ideal "epic playdate" destinations or activities.

Ruf XL: A longer Porsche Panamera for the Chinese market

The Chinese love their rear-seat legroom. The workhorse of Shanghai taxi fleets is an extended-wheelbase Volkswagen called the Santana; think 1980s Quantum with longer rear doors. Audi's Chinese division designed and builds a long-wheelbase version of the last-generation A6.