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What Car Green Car Awards 2010

The What Car Green Awards Winners 2010 Over the last 48 hours we seem to have endless press releases drop in our inbox claiming kudos for winning one of the 2010 What Car? Green Awards. Which is perfectly understandable.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

New Lexus IS 300h, LF-LC and Lexus F-Sport all at 2013 Geneva Motor Show

We’ll get to see the new Lexus IS 300h at the 2013 Geneva Motor Show together with an Opal Blue LF-CC and extended F Sport range. Probably of most interest – because we’ve not seen it in Europe yet, is the new Lexus IS 300h, the hybrid version of the 2013 Lexus IS – revealed at Detroit last month – which Lexus hope will pick up sales from the diesel competition. Lexus will be adding the F Sport trim to the IS 300h too to show that their cars can look as dynamic as those from Audi’s S Line, Mercedes’ AMG or BMW’s M Sport which, with an expected output of around 220bhp from the electric motor and 2.5 litre engine, isn’t all that incongruous.