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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

The most expensive Ferrari ever sold at auction

A new record price was set at Pebble Beach this weekend when the 1967 Ferrari 275 GTB/4*S NART Spider pictured here became the most expensive Ferrari ever sold at auction. That isn’t the same as saying it’s the most expensive Ferrari ever, but the NART Spider is an extraordinarily special piece of Prancing Horse history. Join us as we explore what makes this particular car so important, and take a closer look at one of the most valuable cars in the world.

Special Edition Bmw M5 Packing More Power Is Launched

BMW’S popular M5 performance saloon has reached an important milestone – it’s 30 years old. And to celebrate, the German car maker has unveiled a limited edition model boasting more power than any previous M5. Branded the M5 30 Jahre Edition, this limited run ’30 Years’ version packs 600 horsepower – 40 more than the standard car.