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IED collaborates with McLaren to create the crossovers of 2020

Students from the Istituto Europeo di Design, Turin have collaborated with British super car manufacturer, McLaren Automotive, to design an off-road, hybrid two-seater for 2020. The 33, third-year post-diploma Transportation Design students were briefed by McLaren Automotive design director, Frank Stephenson, to create a car capable of 'combining sports excellence, driving thrills and the McLaren performance characteristics both off- and on-road'. "McLaren Automotive's plans are wholly based on two-seat, mid-engined performance cars," explained Stephenson.

Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

VW Boss Martin Winterkorn on the new Hyundai i30: Nothing Rattles!

VW's Martin Winterkorn prods and pokes the new Hyundai i30 If you’re looking for a benchmark in quality mainstream cars, you can’t do a great deal better than cars from the VW group. From VW to Audi, Skoda to SEAT, VW knows how to bolt a car together so everything has a pleasing tactility. So a visit by VW boss Martin Winterkorn to the Hyundai stand at the Frankfurt Motor Show could have been to see just how far the competition from Korea still has to go.