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How Porsche will be integrated into VW
Fri, 20 Nov 2009By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht. With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.
Cars Land to open on June 15 at Disney's California Adventure
Mon, 26 Mar 2012Pixar's animated movie Cars will come to life on June 15 when Disney's California Adventure opens a real-life version of the Western desert road town of Radiator Springs. The 12-acre attraction will feature everything from a Flo's Drive-In and a Cozy Cone to a high-speed "Radiator Springs Racers" ride with six-seat, open-topped race cars fashioned after your favorite Cars characters. The race cars operate on a track similar to the one used for the General Motors proving-ground attraction at Disney's Epcot Center in Florida.
After a miss with the Sebring, Chrysler resets its upscale mission
Mon, 22 Nov 2010With the 2011 200 sedan, due in December, the Chrysler brand is taking another shot at the vast mid-sized sedan market, a target it missed badly with the Sebring. The 200, derived from the Sebring, resets the brand mission: refined design, luxury touches inside, a quiet ride and responsive handling--at affordable prices. The approach will be shared by the reworked Chrysler Town & Country minivan, also due in December, and the reworked 2012 Chrysler 300 sedan, which arrives in March.