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Ferrari 458 Speciale to debut at Frankfurt motor show

Update: Preview video added below, and yes, you can hear the car's engine -- barely -- through the thumping movie trailer-like music. A new Prancing Horse is set to go public at the 2013 Frankfurt motor show: Ferrari will use the event to introduce the 458 Speciale, which will join the 458 Italia and 458 Spider at the lower end of Ferrari's range. Visually, the 2,844 lb., mid-engined 458 Speciale doesn't depart too much from the 458 Italia, though the new model gets a more aggressive fascia and a massive hood duct that -- when coupled with an apparently F1-inspired interior -- hints at the no-nonsense sporting purpose of the car.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Mercedes GLK 'will come in right hand drive'

By Georg Kacher Motor Industry 15 April 2008 16:31 It´s still top secret, but there is a 99 percent chance that the new Mercedes GLK will be available in right-hand drive form by mid-2010. CAR Online has spoken to a senior engineer on the programme and has the inside line on Merc's junior 4x4 - a shrunken, and rather angular, mini M-class. It would be the first right-hooker M-B passenger car with 4-Matic, paving the way for future 4WD versions of the C-class and the next E-class.