Sierra 18-2157 Marine Mercruiser Shift Cable Replaces Mercury 41951a1, 19543a4 on 2040-parts.com

BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.

Bentley Hybrid Concept is a Mulsanne, but it’ll arrive in the new Bentley SUV

The Bentley Hybrid Concept (pictured) will debut in Beijing There’s been lots of talk of a Bentley Hybrid for a number of years now, and in 2011 Wolfgang Dürheimer confirmed that hybrid was in Bentley’s plans and that it would be a plug-in. Fast forward three years and we get the Bentley Hybrid Concept, Bentley’s first crack at a plug-in hybrid powertrain all wrapped up in the Mulsanne. But it won’t be the Mulsanne that sees a production version of the hybrid powertrain but, as expected, the new Bentley SUV.

Cadillac 2014 ELR [w/Gallery]

Cadillac unveils the 2014 ELR today at the North American International Auto Show. The new luxury coupe is almost unchanged from the Converj Concept - unveiled at the 2009 NAIAS - upon which it is based and features Cadillac's signature vertical headlamps and rear lamps. The flush fascia and grille – with active shutters behind the grille opening – combined with tapered fascia corners and a raked windshield mean that drag is reduced to 0.305.