Sierra 18-5187 Ignition Coil on 2040-parts.com

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

BMW Brilliance 5-series New Energy Vehicle (2011)

BMW has presented the first official picture of its BMW Brilliance 5-series New Energy Vehicle, a hybrid long-wheelbase 5-series which will debut at the 2011 Shanghai motor show. BMW's brilliant New Energy Vehicle? How do you know?

2014 Land Rover Defender Challenge announced

By Damion Smy Motor Industry 30 October 2013 12:01 Land Rover has confirmed that it is the official sponsor of the 2014 ‘Defender Challenger by Bowler’, which will see a field of up to 15 tricked-up Defender 90s hit the rough stuff as crews get down and dirty, Dakar style. It’s all about enticing those who are curious about rally raids, such as the legendary Dakar event that’s held early each year. A lack of experience, as well as costs, has made it difficult for novices looking to qualify for the necessary licence, so the Defender Challenge is ideal for rally wannabes looking to dip a toe in the water, so to speak, with no experience required to enter.