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Audi denies high price hits sales of new A1
Tue, 14 Dec 2010Audi denied suggestions that its new A1 entry-premium car is losing sales because it is priced too high. Audi dealers and industry observers believe the A1 is failing to attract an expected rush of customers because it costs too much for its target group of young people, according to Automobilwoche. The A1's starting price is 15,800 euros ($20,873) in Germany.
Ford's NA Design Director aims to shorten product lifecycles
Wed, 16 Jul 2008Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.
Eterniti Hemera (2011) at Frankfurt motor show
Mon, 12 Sep 2011Eterniti Motors – the fledgling UK luxury car start-up – has shown its new Hemera SUV ahead of its debut at this week’s 2011 Frankfurt motor show. It’s now become apparent that Eterniti will rebody the Porsche Cayenne 4x4 at its London factory to an even higher spec – they say – than when it emerges from Stuttgart. So the Eterniti Hemera is a posh Cayenne?