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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Sell-Out Goodwood Revival Wows The Crowds

A SELL-OUT crowd of 148,000 enjoyed the 17th Goodwood Revival Meeting on the weekend of September 12-14 at the Goodwood Motor Circuit. The on-track highlights included the annual RAC TT Celebration race for early-1960s GT cars, comprising a £150 million field that included Jaguar E-types, Aston Martin Project cars and even a Bizzarini. The 60th anniversary of the Jaguar D-Type was marked with a 30-car parade plus the Lavant Cup race exclusively for examples of the Le Mans-winning British sportscar, while the Maserati 250F also turned 60 with variants of the Italian grand prix car making up two thirds of the Richmond Trophy field for front-engined F1 machinery of the late 1950s.

Tracker launches ‘My Tracker’ & opens up a whole new market

If you have a car that costs a bit more than average, you’ve probably been told you need to fit a Tracker if you want to get it insured, so the insurance company has a fighting chance of recovering your car in quick sticks if a light-fingered lout makes off with your pride and joy. It’s a clever system that uses hidden sensors to track the car’s movements and helps the police find your car when it’s been stolen. And it’s a good business for Tracker, who have demonstrated the recovery rate of stolen vehicles is far higher when their system is fitted which means a ready market when insurance companies insist it’s fitted to high value cars.