Sierra International Un12140 Marine Switch Starter on 2040-parts.com

Citroen DS Revival – update

We brought you news a few days ago of Citroen’s announcement that they are going to revive the Citroen DS, and launch the first model at the Geneva Motor Show next month. Citroen's DS Inside Concept to show at Geneva Old cynics that we are, we reckoned that this would be nothing more than a bit of badge engineering – Citroen’s ‘Ford Ghia’ moment. And to be honest, the release of the picture you see here, which is Citroen’s DS Inside Concept, and the basis for the first of the ‘DS’ cars, the DS3, hasn’t really changed our minds much.

Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

Lincoln introduces Black Label trim at Pebble Beach

Lincoln introduced its hoity-toity Black Label Collection at Pebble Beach on Thursday. In the words of Jim Farley, “The new Lincoln Motor Company is built on three foundational elements -- design, quality and personal service; Black Label represents our highest expression of these elements.” Lincoln says its Black Label dealers will collaborate to create a personal, integrated client shopping and ownership experience, with respect for the luxury of time. We're not sure exactly what that means, but if the dealers can pick up the cars for gas, a wash and some fast food, that would be great.