Sierra Mp39060-1 Brass Ignition Switch Omc 378238 4464 on 2040-parts.com

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Volvo offers 250 Polestar Limited Edition C30s for U.S.

The 2013 Volvo C30 Polestar Limited Edition will be available in the United States in limited numbers for a sticker price of $32,445, including $895 in destination. The 2.5-liter five-cylinder engine receives an upgrade of 23 hp and 37 lb-ft of torque, leading to a total output of 250 hp and 273 lb-ft. Volvo says the power boost comes from increasing airflow into the combustion chambers and advancing spark timing.

VW Tiguan – People’s Reviewer Winner

Harriet Gore gets a VW Tiguan as the winner of the People's Review The last update we did had the three finalists doing different challenges to bid for votes. Johnny was taking the Tiguan off to a sheep farm to play around; Eric was off to Silverstone to have a bash on the track and the skid-pan and Harriet was off on a mystery tour round Oxford (which as we said at the time was no easy thing). Well, the winner’s been announced this morning and it’s Harriet, who wins a nice shiny VW Tiguan for her efforts.