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Penske's plan for Saturn: Sell Samsung vehicles
Tue, 26 May 2009Entrepreneur Roger Penske wants to use the Saturn dealership network to sell vehicles built by Renault Samsung Motors and imported from South Korea. According to Automotive News, Penske recently met with Renault and Nissan CEO Carlos Ghosn in Paris to talk about the plan. Renault owns 80.1 percent of Renault Samsung.
Porsche uses phone-formatted bar codes to connect with customers
Tue, 12 Jul 2011Porsche is harnessing the power of smartphones, using Microsoft Tag bar codes to provide dealership customers with unique information about the cars they're looking at. Buyers can scan the square stickers with a properly equipped phone, and the application will take them to dedicated microsites where they can see stats, videos and pictures of the car, along with audio clips of a flat-six engine revving up. Through the microsite, buyers can provide contact info for a follow-up call from Porsche salespeople.
September sales hint at improvement
Tue, 04 Oct 2011A 10 percent increase in new-vehicle sales in September is sparking optimism that the year will have a strong finish. And analysts say that deals might get better over the next few months as Toyota and Honda finally recover from shortages caused by the earthquake that hit Japan in March. Those brands might increase spending on incentives to woo buyers back into their showrooms.