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Honda FCEV concept for 2013 LA debut

Honda has revealed an official sketch of its new FCEV concept that will debut at the 2013 Los Angeles Motor Show. Normally, this wouldn’t be much of a reason to raise even an eyebrow, but Honda has also confirmed that this new concept points to the future design direction of its next fuel cell electric vehicle. On Bing: see pictures of fuel cell electric vehicels Find out how much a used Honda costs on Auto Trader Given that, you can probably guess that FCEV stands for Fuel Cell Electric Vehicle.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Ariel Atom V8- it’ll tear your face off!

Ariel are to build the Ariel Atom V8 - with 500bhp! But now Ariel has gone barking mad and decided that what the mighty Ariel Atom needs is more power. More Power?!