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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Concept Car of the Week: Honda J-VX (1997)

In 1997, in an effort to preserve its sporty image, Honda needed to bring new exciting models in its showrooms, to park alongside its mainstream Civics and the excellent but slow-selling NSX. The 1995 Integra Type-R proved a fun car to drive but lacked in personality compared to older models of the brand such as the bold CR-X. At the Tokyo motor show, Honda unveiled a prototype of what could be the sports car of the 21st century while also capturing the essence of the iconic CR-X.

Town/country fuel price gap closes

THE PETROL PUMP postcode lottery, meaning rural drivers lose out to town motorists on price, appears to be coming to an end. The gap between prices in country districts compared with urban areas has closed from around 5p a litre to as low as 2p, according to the AA. This dip in rural prices has contributed to a general nationwide fall in the cost of petrol, which now averages 129.63p a litre compared with 130.46p in mid-January.