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Simraceway, McLaren team up for free multiplayer video game

The online multiplayer racing game Simraceway has partnered with the McLaren Group to bring virtual models of every McLaren made to gamers, developer Ignite Game Technologies said on Tuesday. Simraceway will be a free-to-play online racing game that uses simulation-grade driving physics to provide a highly accurate driving simulator. The game will match racers by skill level to provide the best competition.

Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

Cars UK are Exchange & Mart’s ‘Online Experts’

Cars UK is now the 'Online Expert' for Exchange & Mart on all things 'Car'. And they’ve been busy doing that, and they now have a very navigable website and are busy building an online community of petrol heads, centred around their raison d’être – car classifieds. But it seems they are sensible enough to look for help, and they’ve asked Cars UK to be an ‘Online Expert’ in all things car for E&M – in particular on what’s going on in the world of cars; car news and opinion.