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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Hyundai Performance Brand by 2015

The next gen Hyundai i20 will be the first performance Hyundai One Hyundai had made the tricky transition from budget to credible, there were only two routes open for progress – luxury and performance. The luxury route still looks like it will happen in the UK, with the next generation Hyundai Genesis Coupe heading our way, but we can also look forward to some proper performance cars from Hyundai too. That has been confirmed by Hyundai’s WRC boss, Michel Nandan, who told Australia’s Drive that all the money Hyundai is spending on Motorsport – including a new testing facility at the Nurburgring – is not just for the glow it will cast on Hyundai’s everyday cars, but for a new performance brand too.

Volkswagen says Italdesign purchase will boost its growth strategy

Volkswagen AG will acquire a 90 percent stake in Italdesign Giugiaro S.p.A., VW said Tuesday. The Giugiaro family will retain 10 percent in the 42-year-old automotive styling company that is famous for designing cars such as the first-generation Volkswagen Golf. VW CEO Martin Winterkorn said Italdesign will make an important contribution to the automaker's 2018 global growth strategy.