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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Consumer Reports: No to Chevrolet SUV, Ford crossovers, MyFord Touch

Consumer Reports said Monday it will not recommend the Chevrolet Tahoe SUV and Ford Edge and Lincoln MKX crossovers because of low scores in the magazine's tests, and panned Ford Motor Co.'s MyFord Touch and MyLincoln Touch technology. The magazine also said it will not recommend the Infiniti QX56, a V8 version of the Jeep Grand Cherokee and the Porsche Cayenne. Those SUVs performed well in testing but were too new for the magazine to have adequate reliability data to recommend, it said.

GM recalls Chevrolet Sonic models to check for missing brake pads

General Motors is recalling 4,296 Chevrolet Sonic subcompact models to inspect for missing brake pads. The missing part could lengthen the stopping distance, potentially contributing to a crash, the company said today in a statement. The recall targets 2012 Chevy Sonic models.