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Audi range to expand with flagship 4x4; no new city car (2014)

By Ollie Kew Motor Industry 25 April 2014 07:35 Audi is looking to add a new flagship Q9 SUV to its model portfolio, and has confirmed to CAR that, at the opposite end of the range, there will be no Audi city car. No, according to Audi's Chairman of the Board and CEO, Rupert Stadler. Speaking at the Beijing motor show, where Audi revealed the new TT Offroad concept, Stadler said, 'There is no need for a car [below A1 in the range].’ Quashing rumours of an Audi-badged version of the VW Up city car, Stadler said: 'We are quite happy with A1.

Nismo enters a new era

Nissan made Nismo its exclusive performance car and motorsports brand at its new global headquarters in Yokohama, Japan. CEO Carlos Ghosn declared the building open at a ribbon-cutting ceremony on Monday. Even though Nismo has been tuning cars for Nissan for almost 50 years, its first true production car didn't hit the streets until the Nissan Skyline 2000GT.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?