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BMW to make Super Bowl comeback

BMW North America is returning to the Super Bowl after a 10-year hiatus, as the car maker enters one of the busiest periods of new model and product launches in its history. According to the auto manufacturer--which globally operates out of Germany but has U.S. headquarters in Woodcliff Lake, N.J.--between 2010 and 2011, over 60 percent of its total inventory will be new vehicles.

Audi RS3 Revealed

The Audi RS3 arrives - a year after we expected it This took a bit longer than we expected. Back in September 2009 we reported that Audi would be taking a very hot A3 – the Audi RS3 – to the Frankfurt Motor Show. We heard that courtesy of an Audi dealer in Cape Town who Tweeted that they were looking forward to seeing the Audi RS3 at Frankfurt.

New Mercedes SLS planned – & it won’t be a hybrid

AMG’s Tobias Moers has confirmed that a new Mercedes SLS is planned – as is a sub-SLS SLC – but it won’t come with hybrid power and electric assistance. But the Mercedes take on a supercar – the Mercedes SLS – isn’t set to go down the KERS route ant time soon according to AMG’s Director of Vehicle Development, Tobias Moers, who said that a next generation SLS – which is under development – would rely on weight saving and engine tweaking, just like the new Mercedes SLS AMG Black Series (pictured above), rather than electric assistance for its performance. Moers also said that Mercedes and AMG realised that the AMG brand doesn’t have the cachet of Ferrari and they have no plans to produce a car to go head to head with LaFerrari (or even the McLaren P1) so we won’t be seeing a hyper-SLS pushed upmarket in to the firing line of Ferrari any time soon.