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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Concept Car of the Week: Bertone BMW Pickster (1998)

The creation of new niche products is an ongoing process for car manufacturers and sometimes combining different segments into one can provide a popular solution. Nowadays, all these mongrels are usually categorised under the same label ‘Crossover', which doesn't mean much anymore a part perhaps for an artificial off-road appearance. But back in America's sixties, the combination of a pick-up's functionality with the style and driving performance of a sports car became so successful that it created a whole new segment.

Chevrolet Silverado 1500/GMC Sierra [w/Gallery]

The all-new Chevrolet Sliverado and GMC Sierra 1500 pickups will be looking to steal sales from the dominant Ford F-Series in the US full-size truck market in the 2014 model year. The Silverado is the flagship of Chevrolet's three-truck portfolio, sitting above the Silverado 3500 and 2500 HD. The GMC Sierra features the same basic package as its bow-tied sibling but with unique features to offer a more premium proposition.