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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

NHRA driver Herbert brings teen driver training program to California

Simple question: How many of you have teenagers in the Southern California area who can benefit from free driver's training? Yes, you read that correctly. The National Hot Rod Association will host 12 sessions of the B.R.A.K.E.S.

VW Taigun Compact SUV heading for production

It was a good-looking and appealing effort from VW to tap in to the very compact SUV market, with a real family look (a Tiguan on a boil wash), peppy little 3-cylinder 1.0 litre engine delivering 108bhp and a 0-62mph of 9.2 seconds (with 60mpg economy) and enough room to carry stuff and people thanks to an extra 50mm in the wheelbase compared to the Up! Now it looks like the Taigun is heading for production after VW’s Chief designer, Klaus Bishoff, told Autoexpress that he deeply believed the Taigun would be heading for VW showrooms very soon, and could be sold in the UK and Europe as well as in emerging markets. So you can add the Taigun to the list of VW’s SUV offerings, and with new versions of the Tiguan and Touareg (perhaps based on the CrossBlue Concept) and a Polo based SUV on the way too, it looks like VW are covering all the bases.