Ski-doo Summit 600 Carburators on 2040-parts.com

V8 gasket-inspired iPhone case

A new iPhone 5 case designed to resemble the head gasket of a V8 engine will be available on March 20th. Creators id America -- specialists in mobile accessories -- say the design is not only visually appealing but durable and comfortable to hold. Dubbed the Gasket V8, the new case is constructed with aircraft aluminum and molded to provide a form-fitting structure that doesn't cover up access ports or buttons.

Renault R-Space concept car (2011) at 2011 Geneva motor show

Renault will show off a glimpse of its thinking for the Scenic segment with the new R-Space concept car at the 2011 Geneva motor show. It’s a 4.3m long show car that’s designed to inject some pizzazz where today’s Scenic prefers a more sober style. The new-fangled Renault look as pioneered by incoming design chief Laurens van den Acker is present and correct: there’s a large diamond on the nose and heaps more character than the current MPV.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?