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Skoda Yeti, Octavia and Superb Tour de France Special Editions launched

The Skoda Yeti Tour de France (pictured) – just one of three Skoda TdF Specials It’s always nice to have a hook to a limited edition car, and Skoda are hanging their latest limited editions of the Yeti, Octavia and Superb on the Tour de France. The 2014 Tour de France will see its first three stages run in the UK, so Skoda are doing a ‘cycling enthusiast’ version of the Yeti, Superb and Octavia with some ‘le Tour de France’ badges, waterproof covers for the seats and bike wheel bags as well as throwing in a centenary edition of the Rouleur Tour de France book and a chance to win a VIP Tour de France experience. Just 198 examples of each car will be built – that’s the number of entries for this year’s Tour de France – and you can only have one in Red, White or Blue.

Former Audi U.S. boss lands at Infiniti

The former chief of Audi of America has been given the keys to Japanese luxury brand Infiniti. Johan de Nysschen, 52, has been named a senior vice president of Nissan Motor Co. and will be responsible for its upscale division.

Suzuki adds 50 Cent to Super Bowl ad

Earlier this week, Suzuki revealed its Super Bowl ad, and on Thursday it released a final version that now includes music by rapper Curtis “50 Cent” Jackson. Check out the new version here--it saves you from waiting until Sunday's game to see it. If you can't get enough of Super Bowl car ads, check out our video slideshow of all the automotive Super Bowl commercials released so far at shopautoweek.com.