Color Conscious: Hues show off new technology, segments

Henry Ford was quite content to offer one color on the Model T--black. Take it or leave it, as the legend goes. But that was in the days when horses were still considered primary transportation for many Americans.

Volkswagen Golf Economy Range launched

Volkswagen has released a range of Eco cars - The VW Golf Economy Range With the obsession by car makers with CO2 emissions (but only because Governments structure their targets on CO2 levels) the aim of these Eco Golfs is to trim CO2 levels down, and they’ve succeeded in getting the whole Golf Economy Range under 120g/km, and the Golf BlueMotion down to 107g/km. Three versions of the 1.6 TDi are offered – a 90PS version, a 105PS version and a 105PS BlueMotion version. VW has achieved the lower emissions with aerodynamic tweaks, longer gear ratios and regenerative braking.

BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.