Skinz Protective Gear - Ynsk600-bk - Airframe Lightweight Seat Kit` on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

CAR tech: Audi's miracle e-fuel (2013)

Global warming; sky-high oil prices as reserves peak; spiralling crop prices and intense pressure to find fertile land – society faces immense challenges, as it strives to protect the planet and keep our cars on the move. Audi is working on a miracle fuel that could help mitigate these problems, in a facility under construction in the uncompromising, scorching environment of New Mexico, USA.  Not content with having a range more diverse than London’s World Pride parade, Audi is moving into the fuels business, in partnership with US biotech firm Joule Unlimited. The pair are developing carbon-neutral synthetic fuels, called e-fuels in keeping with Audi’s E-tron eco brand.

Ferrari P540 Superfast Aperta revealed

The Ferrari P450 Super Aperta created for US businessman Edward Walson Special, one-off Ferraris are the preserve of the very wealthy. Whether they’re made by Ferrari or Pininfarina or Zagato, they command a price that is beyond the reach of mere mortals. Cars like the James Glickenhaus Ferrari P4/5 (and now the competizione version) cost millions.