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At the Detroit Auto Show, Lincoln gets a C

Hoping to attract younger buyers, Ford's Lincoln division unveiled the Lincoln C concept at the Detroit Auto Show this week, a car Lincoln calls a big idea for a small luxury car. Ford's vision: a small, more fuel-efficient car for congested urban areas and compact parking spaces that still provides driver and passengers with luxury and comfort of larger sedans. "Modern luxury buyers who live and work in large, urban areas want to play their part in helping the environment by moving to a smaller vehicle, but they still want to enjoy the luxuries of life," said Peter Horbury, executive director of Design, The Americas.

2013 Jaguar F-Type sales soar

Jaguar has a hit already with the F-Type convertible, the brand's first two-seat sports car in almost four decades. "Half of the first year's production of the F-Type is already sold," said global brand director Adrian Hallmark. Customers who order the car now will be lucky to get one by the end of this year, he said.

New Hyundai Santa Fe goes butch with Andy Torbet

Hyundai has roped in extreme adventurer and TV presenter Andy Torbet as a Hyundai Brand Ambassador to demonstrate the rugged side of the new Santa Fe. In fact, Hyundai has gone about as far from fluffy stuff as it can by getting extreme adventurer, and sometime TV presenter, Andy Torbet on board as a brand ambassador for Hyundai, and throwing him a new Santa Fe to tackle his rugged adventures. Andy is busy writing a book about extreme adventures in the UK and is travelling round the country to the UK’s most remote spots, so Hyundai found this a great opportunity to get him in the new Santa Fe as he tackles stuff like rock climbing and exploring flooded mines (and not doubt lots of other butchness too).