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New vehicle labels to compare fuel economy, emissions with U.S. average

Window sticker labels will show how new vehicles' fuel economy and emissions levels compare with the U.S. fleet average starting in the 2013 model year, the Obama administration said Wednesday. The new federal rules carry out a 2007 law that requires labels to put new vehicles in fleetwide context for fuel economy, greenhouse gases and smog-forming pollutants.

Mind-powered ‘Emotiv’ car safety system tested

c Mind-controlled car (c) Getty-Ford ‘Neuroengineering’ company Emotiv has created a ‘mind-powered’ headset that can detect when a driver is distracted and automatically slow down the car, in an effort to improve safety. The Australian firm has already brought its most recent mind-controlled device to market – the Epoc headset. It’s this high-tech brain activity monitor that has now been adapted to determine how hard a driver is concentrating on the road ahead.

BMW debuts social-media campaign for concepts

BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.