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Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Gordon Murray's electric city car gets green light

The UK Government tonight announced a major investment in Gordon Murray's radical new city car project. A £9 million grant will fund development of the T27, an electric city car successor to the original T25 being designed in the UK by the maverick engineer behind the McLaren F1 and numerous racing cars. The money will be spent designing and producing four prototypes over a 16-month period, with the eventual aim of putting an electric car with sustainable manufacturing processes into full production here in the UK.  The T27 will be the follow-up to the petrol-powered T25, a small city car designed by jointly by Gordon Murray Design and Zytek Automotive technology.

Tesla Model S Alpha – the Video

Tesla Model S Alpha It would seem that Tesla is still very much a Silicon Valley Company at heart, rather than a car maker. Can you imagine any other car company revealing an ‘Alpha’ car? That’s Alpha in the sense of ‘Not quite Beta’, rather than ‘Alpha – I’m the best’.