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BMW i: the new electric car sub-brand launched

I spy something... beginning with i. That'll be the name for BMW's new sub-brand for its forthcoming electric vehicles (both pure EV and hybrid), announced today. Think of i as BMW M - a sub brand for the internet-savvy, eco-conscious, city-dwelling new premium car buyer. BMW's new sub-brand was launched with a live-streaming web conference from the BMW Welt complex in Munich on 21 February 2011.

Goodwood Festival Of Speed

By Ben Whitworth Motor Shows 04 June 2007 07:40 This year’s Festival of Speed is shaping up to be one of the biggest and hottest gathering of fast cars and motorbikes the world has ever seen. Running under the theme of ‘Breaking Records and Pushing Boundaries’, the three-day adrenaline-fuelled carnival will focus on the 100th anniversaries of both Brooklands and the Isle of Mann TT, as well as celebrating 60 years of Ferrari, 20 years of the World Superbike Championship and the fastest cars in the world from the Bonneville Speed Week. Running from 22-24 June, the Festival will feature everything from the Sunbeam V12 350hp that set the final Land Speed Record at Brooklands to the Andy Green-piloted JCB Dieselmax which last year set the Diesel Land Speed Record.

Sarah McLachlan teases upcoming Audi Super Bowl ad

For all the overt hyper-earnestness Sarah McLachlan ladled upon us during her 1990s heyday, we might not’ve noticed that the Canadian singer-songwriter has a sense of humor. A cameo a couple of years back in the excellent Aimee Mann-as-housekeeper episode of Portlandia suggested McLachlan’s lighter side and now this weirdly-captivating teaser for Audi's 2014 Super Bowl ad sees the Lilith Fair founder futzing around with her own image, imploring that the Doberhuahua is a misunderstood animal that deserves our attention. We assume that the morphologically-perverse Doberman/Chihuahua cross is supposed to suggest that the new A3 is both small and vicious.