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Range Rover Evoque about to go in to production in China – and maybe the new Land Rover Discovery Sport too

Range Rover Evoque about to go in to production in China It’s been clear Jaguar Land Rover intend to build cars in China – a huge market for Jaguar Land Rover – for some time, but now, with a new factory about to open near Shanghai, that’s about to become a reality. JLR’s new plant in China is in Changhsu and is a joint venture with JLR’s China partner – Chery Automobile – where Chery will be producing JLR cars with a Chery badge on the bonnet. The new plant is due to open in October – with production starting soon after – and as well as producing Chery cars for China JLR will also be building the Range Rover Evoque – JLR’s biggest seller in China – for the local market.

Optima Sports pushes two new tire innovations

WITH VIDEO -- If John Scott has his way, every car on the road will be shod with tires featuring built-in camber. Scott is the owner of Wisconsin-based Optima Sports, a small automotive-engineering firm, and inventor of Camber Tires--tires with a constantly decreasing diameter. According to Scott, his tires offer multiple benefits, including enhanced handling, increased stability, reduced tread noise, improved fuel economy and better safety by reducing rollovers.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?